Digital Marketing and Web Development for an Image Consulting Firm 

The Business Requirement 

Our client is a training and image consulting firm based in Bangalore, offering image consulting and soft skills training services to both individuals and corporates. Established through traditional, offline methods, they aimed to build a strong digital presence to reach a broader audience and attract new clients.   

The client sought to establish brand visibility through a responsive website and comprehensive digital marketing services. They needed to effectively communicate their personal transformation offerings while driving traffic, generating leads, and building brand awareness across multiple online channels. Additionally, they required high availability, strong performance and seamless access to these digital solutions.  

The key requirements included: 

1. A responsive and user-friendly website to showcase services, special packages and testimonials. 

2. Digital marketing services across multiple channels for targeted outreach and lead generation. 

3. A secure and scalable cloud infrastructure to ensure consistent access, high availability and optimal performance. 

The Solution Roadmap 

We decided for a comprehensive strategy that included a responsive website and digital marketing services such as search engine optimization (SEO), social media marketing, content marketing, paid campaigns and demand generation to enhance the client’s online footprint. 

The visually appealing website showcasing the client’s services and success stories was optimized for better performance, mobile responsiveness and fast loading. Our comprehensive multi-channel marketing efforts involving search engine optimization (SEO), social media marketing, content marketing and paid campaigns aimed to boost brand visibility, increase engagement, drive traffic and generate leads.  All digital solutions were hosted on a secure and scalable cloud infrastructure to ensure high availability and seamless access. We continue to provide monitoring and optimization services to support the client’s ongoing digital growth. 

The Benefits 

The client experienced significant growth in their online visibility and outreach. Combined efforts of digital marketing and a responsive website observed a significant growth in organic traffic and lead generation enhancing the brand visibility and reach among both individuals and corporates.  

1. Enhanced brand recognition in target demographics 

2. 85% increase in website traffic 

3. Increase in consultation bookings 

4. 10% conversion rate from website inquiries. 

5. 80% increase in social media engagement 

6. Zero downtime with scalable cloud infrastructure. 

Industry: Image Consulting 
Company Size: 50+ 
Challenge: Build a strong digital presence and enhance brand visibility to attract new clients 

Services Offered 

1. Responsive website development 

2. Digital Marketing  

3. Search Engine Optimization 

4. Social Media Marketing 

5. Content Creation & Marketing 

6. Paid Campaigns 

7. Cloud Infrastructure Setup

Technology 

1. PHP 

2. CodeIgniter 

3. React