Scalable and Responsive News Portal Powered by Drupal

The Business Requirement

Our client is a leading online news portal with a strong editorial team delivering high-quality, proprietary content. They had already established a significant presence in the digital space with compelling and thought-provoking content. However, as the market demands evolved and content volume grew, their existing Ruby-on-Rails (RoR) based portal became insufficient.

The client sought a scalable and responsive solution to remain at the forefront of digital publishing. The key requirements were:

1. A robust, scalable web platform supporting feature enhancements and a modular architecture.
2. A user-friendly, responsive design with seamless cross-platform functionality.
3. Migration of existing data to newly built web platform without any data loss or service disruption.
4. Web portal integration with ad networks to increase ad revenue.

The Solution Roadmap

Based on the client's requirement for a robust, scalable web platform, we designed and developed a Drupal-based news portal. The Drupal Content Management System enabled streamlining of editorial workflows and delivery of high-quality content to the users. Maintaining full data integrity, we successfully migrated over 50,000 articles and associated metadata from existing RoR platform to new Drupal-based portal.

Our user-friendly and responsive web design ensured consistent content rendering across all devices —desktops, laptops, tablets, mobiles. We built a modular and scalable architecture capable of handling high web traffic and future feature expansion. In line with the client's goal to increase ad revenue, we integrated ad networks to the web portal, enabling effective monetization opportunities. The implementation was strategically planned to deliver optimal performance with minimal disruption to live services, allowing the editorial team to continue publishing content seamlessly throughout the transition. 

The Benefits

The client achieved optimal performance, content management, editorial control and greater revenue opportunities with the new Drupal-based responsive web portal.

1. Faster publishing cycles with streamlined editorial workflows.
2. 100% successful migration of 50,000+ articles to Drupal-based portal.
3. 35% increase in mobile traffic with user-friendly, responsive design.
4. 25% increase in ad revenue through integration of ad networks.
5. Scalable architecture handled 3x increase in daily traffic without any performance issues.

Industry: Media & Entertainment

Company Size: 30+

Challenge: Modernize and migrate a news portal to improve scalability and user experience.

Services Offered

1. Responsive Web Design
2. Customized Drupal Content Management System Development
3. Data Migration from RoR to Drupal
4. Ad network Integration
5. Search engine optimization

Technology

1. Drupal

2. PHP

3. MySql

4. HTML/CSS